DURITE Automotive

A subtle Re-Branding programme aimed at repositioning and creating a new face for the iconic DURITE brand, building on the rich heritage of the Durite name with a subtle change to its brand identity, applied across its current media visually, the brand retains its ownership of the Orange colour-way, already strongly associated with the Durite brand in it’s current marke place, the rebrand takes ownership of two further colourways brought together by the graphics and typography to create a larger and stronger presence, at the same time creating graphic possibilities for hierarchy of the brand.